I’ve updated this page… please see it HERE!! 

Photo Day!-1-2Hi, I’m Natalie!  I’m a blogger, teacher, food-lover, and most recently, safe skin care fanatic too.  This is the story of how I became dedicated to a mission called Beautycounter.

Like many of you, I spent years caring about what I ate and put in my body, but failed to pay attention to what I put on my body.  I cared about eating clean, but had no idea that daily, I was compromising my health by smothering toxic chemicals all over my skin- my biggest organ of all!

Things changed when I read an article about sunblocks released by the Environmental Working Group (EWG), a non-profit organization that specializes in food and cosmetic research and safety.  I was shocked to learn that the sunblock I’d been wearing for years, duped by strategic marketing, was actually one of the most toxic out there.  I’d been slathering harmful poisons all over my body… and didn’t even know it! ?

I really hadn’t questioned my safety until then- like so many of us, I’d assumed products were monitored by the FDA.  Err, right?  Oh no no, quite the contrary…

When it comes to personal care products, there are minimal regulations- our beauty industry is predominantly self-regulated– left to do as it pleases.


This realization stunned me and thus, I became a researching machine.  

Truth is, companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and hormone disruption—without disclosing them.  The last major law passed by Congress decades ago declared the word “fragrance” a trade secret, allowing companies to put hundreds of chemicals in their “fragrance” without disclosure- meaning they don’t have to say what’s in it!  Sneaky sneaky.  (See more about this here.)

Luckily, it’s not all doom and gloom. There are some companies doing it right!

I’m excited to share what I’ve learned with you and inspire you to make better choices too.  The more who know, the safer we all can be!  

 Yep, you read that right- 1938! 

That’s over 75 years ago… before WWII!!

In addition to allowing fragrances to be “trade secrets” and undisclosed, this law also stated that all salon products could keep their ingredients a secret as well.  

This number is now almost 1400.  

As Europe’s list grows, the United States remains behind…. we’ve banned a measely 11! 

Think about what you put on your skin every day- deodorant, shampoo, mascara, chapstick, whatever it may be.  How much do you actually know about these things?  


You’re not alone.  In fact the government hardly knows- only 10% to 15% of the 10,000 chemicals commonly found in personal care products have any safety data at all.  Which means none of us really know what we’re putting on our skin- every single day- 365 days a year- for decades of our lives!  


Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead, cadmium, chromium, aluminum, and five other metals in many popular brands of lipsticks and lip glosses found in drugstores and department stores throughout the Unites States.  Wait, what?


Decades of studies indicate that serious health issues such as cancer and infertility are on the rise- not because of genetics- current studies show genes account for approx one tenth of cases, but because of the toxins in our environment.  Yet still, our FDA is not regulating this?  I simply do not understand. 

We deserve better! It’s time for change!!


Beautycounter has done the hard work for us.  

I don’t have time to make my own goops… and I certainly don’t know how to make mascara.  I’m in my 30’s- I just want stuff that works!  I want high-quality products and the assurance of safety.  Previously maybe too much to ask for… not anymore. 

No secrets.  Beautycounter discloses everything.  The team has developed a rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure and more.  And they share every little bit of it.  (See for yourself on their home page FAQ.)

* All products are rated 0-2 on the EWG safety rating scale.  (See the EWG site HERE or download their free app, HealthyLiving, to see how your products rate!)

* Nothing is tested on animals.  Ever.

* They will never use a list of 1500 known toxic ingredients in their products, including these commonly found ones listed on their Never List.


I feel confident every time I pick up my creams, cleansers, lipsticks, and shampoos.  I love not having to think twice… trust is invaluable.

See more about why this company stands out in this short video… 


A few of my favorite things… 


charcoal-cleansing-bar_600_2It’s safe to say this Charcoal Face and Body bar peaks the most consumer interest.  It detoxifies and absorbs impurities in the skin without drying it out.  Made with antioxidant-rich, organic green tea and hydrating organic coconut oil, it helps fight acne and smoothen skin.  A great choice for any age- man, woman, or child.  

Check it Out


Nourishing Cleansing BalmSomeone asked me recently if there was one ‘magical’ product that did it all… while there’s no magic anything, there is this Nourishing Cleansing Balm.  I think it may be my favorite skincare item.  I use it to cleanse my face, remove make-up, and as a hydrating mask at night.  It’s a little miracle worker, this one.  Plus, it last forEVER.  

Check It Out


dewskin-dew-skin_main_600The Dew Skin Tinted Moisturizer is not only super light and hydrating, but it leaves skin so soft too. AND it has SPF!  Yes, the SPF 20 keeps skin protected all day long!  I adore this stuff, and now won’t start my day without it… sun protection is key. ?  (For heavier coverage, try the Tint Skin foundation instead/along with.)  

Check it Out


mascara_600_2This is Beautycounter’s newest product. After three long years in the works, this lengthening mascara was just released in May ’16 as a breakthrough in the industry. Up until now, it’s been nearly impossible to create a mascara that was both safe and worked well- no smearing, fading, smudging, or clumping…. finally, we have both!  

Check It Out


restorative-night-cream_600_1The Restorative Night Cream is my favorite night cream ever.  I’m obsessed.  It’s from our “Aging Gracefully” line, which is great for those of us who are well, gracefully aging.  ?  It leaves skin oh so soft.  I usually wash, use the Firming Complex, then apply this night cream for happy skin every morning when I awake.  It’s the most popular of all our creams… rightfully so.

Check it Out

People LOVE these Lustro Face Oils.  Putting oil on your face may seem counterintuitive, but our skin actually needs it.  Face oils are your friend (see more here).  Choose #1 for sensitive skin, #2 for maturing skin, or #3 for acne prone skin.  I add a few drops to my day cream each morn, and sometimes add a little extra around my eyes while I sleep at night too.  

Check It Out





Transition to safer.  Use the EWG site or app to see where your products stand.  If what you love works AND is safe, wonderful- keep using it!  If not, swap to something better. ?

If you like what you see here, join our movement by becoming a Beautycounter customer!  Click the button below to browse and shop.  (We have a 60-day no questions asked return policy.) 


Your $25 Annual Membership Includes:

*$10 allocation to one of our three Trusted Non-Profits (Healthy Child Healthy World, Environmental Working Group, or Breast Cancer Fund)

*Receive free shipping off all orders of $100 or more

*Earn a $25 product credit for every $300 spent

*Save 25% on some of our best selling products


Confirm that “Natalie Burns” is listed as your mentor… I’ll help with questions, offer support, and share our special promos with you too. ?



If you’d like to help us spread the word, you can host a social! 

A social is a small get together to learn and sample what Beautycounter has to offer.  It’s an educational gathering sprinkled with fun and play.  If you’re in the Bay Area, I can come to your home with all of the products- we’ll have bevs, bites, and beauty play.  They’re so much fun.  If you’re not local, but would like to help spread the word, email me and I’ll share ideas on how you can participate too!  Our team spreads far and wide. ?

Email me at [email protected] for more info!



Join as a consultant to save 25% off your own orders, and take advantage of the opportunity to earn some additional income while educating others too.

It’s honestly such a fun and rewarding gig!  There’s so much flexibility to make it whatever you want it be.  ?

Some consultants earn a full time income, while others do it on the side to share their passions and make a few extra bucks.  It’s totally up to you how you do things- whether it’s 5 hours a month or 50.

We are a direct retail company, not an MLM.  We do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you’ll earn right back!).

This is the right time to join Beautycounter!  We are growing so fast… it seems everywhere I turn, I see people excited about what we’re doing.  This issue is finally getting attention- we’re at the forefront of something really great here- making it a great time to join us!

My team and I will support and coach you every step of the way… ?

  • Click HERE to join as a consultant.
  • Enter your email and other required info to create your account. Make sure that my name- Natalie Burns- is listed as your mentor so I can help you along the way.
  • The Business Kit comes with your enrollment fee- it contains all the bare essentials to get started.
  • You can also add one of the discounted collections to your shopping cart if you choose.
  • Finish the enrollment page and place your order. That’s it! 

I hope you’ve learned something today, and maybe are even inspired to make some changes yourself too.  If so, then I can say I’ve done my job. ❤

Thank you for reading, caring, sharing, and being part of this mission with me!!  

Stay in touch!
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— Natalie